Since 2016, Facebook has allowed users to stream live video content. It has now become a staple part of the Facebook brand. Both personal and business-related live streamers opt for this simple platform to reach their audiences in real-time.
In this blog, we uncover four captivating facts about Facebook Live you may not know about:
1. FACEBOOK LIVE VIDEOS RECEIVE TEN TIMES MORE COMMENTS THAN A NORMAL POST
Facebook Live video is taking over the social media website by storm. We’re all aware of it and that it is often used by businesses and individuals. But the extent of its use and popularity is shocking. According to 99firms, users will watch Facebook Live videos 3 times longer than the simple uploaded video and will attract around 10 times as many commentators. It has become the king of engaging audiences on Facebook.
2. NOT ALL FACEBOOK LIVE VIDEOS ARE, WELL, LIVE
Some of the time, the live video is in fact not. It is sometimes pre-recorded, slightly edited, adjusted and constructed to seem as though it is a live broadcast. This is achieved through using third-party broadcasting software and external applications that allow for previously captured footage to stream on Facebook live. This tends to be done for “live” product launches or very important streams that cannot have a window for mistakes. It also allows for flexibility in post-production as it allows companies to add logos, links and overlays as you are watching the live stream.
3. FACEBOOK LIVE VIDEOS HAVE A LONGER LIFE-SPAN THAN YOU THINK
The potential of a Facebook live video does not end after the stream does. The great thing about live streaming on Facebook is the post-live marketing and customisation which leaves your video to grow, as any originally uploaded video would. Facebook allows the user or business to create engaging descriptions, custom thumbnails, use geo-tagging, pin it to your Facebook page and much more. Shortly after, you can begin to analyse the built-in insights of your live video. This breaks down metrics such as unique viewers, numbers of reactions and the demographic breakdowns of the types of people that were tuning in to watch the stream.
4. GOING LIVE ON FACEBOOK PRIORITISES THE LIVE STREAMER’S NEEDS TOO
Finally, during the stream itself, the individual or business has a lot more control than people think. It is true that live streaming does require a unique effort, there’s going to be small slip-ups and mistakes – that is the fun of it. Though on social platforms like Facebook, live streaming has been adapted in a few ways to optimize the experience. For example, a feature as simple as comment moderation. This feature allows the streamer to control the amount of comments – whether to reduce spam, only allow for comments over 100 characters to encourage discussion, restrict commenting only to followers or to accounts that have existed for more than two weeks.
Live streaming online is becoming increasingly accessible and growing at a rapid pace. Facebook Live is just a small fraction of the world of live streaming. Today we are seeing theatres, conferences, music events and even weddings going digital.
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